Today we're looking at music videos -not just how to make one, but how to do it well, some of the common pit-falls and how to avoid them. We've enlisted the help of our friend, Tom Anderson who has worked in various aspects of the film industry for some years, but has a particular penchant for music videos. You can browse his website at your leisure, and view his full interview at the bottom of this article.
Finish the track before you start making the video
Yeah, obviously. Don't go adding an extra verse after shooting the video, as your filmmaker probably won't have enough footage to make it work, especially if you're going for a narrative style video. At the very least it needs to be finished structurally and well recorded, providing your the final mix or master doesn’t alter the overall feel of a track, (which it shouldn’t, to be fair).
Hire a professional to make your video
As much as you like making music, that’s how much a filmmaker loves making films. Imagine how good the end result could be if everyone involved was super passionate. You probably could get away with making an OK video between yourselves in the band, but if you really want something great, you’re gonna have to hire someone.
Work out your budget and go from there. The first thing price could affect is what gear the filmmaker brings into the shoot - less money might mean that they don’t want to use a great camera because of the inherent risk involved with leaving the house with a camera. This could also effect how many additional staff the filmmaker brings in.
Hire a Producer
A producer will handle all the logistical elements involved with a shoot, of which there is loads: timetabling, location booking, weather. It's possible that the filmmaker will have someone on his team to handle this, (as per our above point), or maybe they want to do it themselves but you definitely want to have someone in this role.
Get more footage than you need
This applies more to the filmmaker, whether that’s someone in the band or someone external. Always get far more footage than you think you’ll need. Often the pacing of the song will seem different in, hopefully, calm and quite editing process compared to the day of shooting which will be crazy, hectic and exhausting. To compensate for that you need to make sure you have way more footage that you need, just in case you don’t have enough. It’s always better to be over-prepared than caught short.